Test before you build
90% of startups fail because they build something nobody wants. Our validation framework helps you test demand, understand user behavior, and find product-market fit before writing a single line of code.
The cost of building without validation
Our validation framework
A systematic approach to testing assumptions and finding product-market fit
Problem Discovery
Identify and validate the core problem through user interviews and market research
- Problem statement
- User personas
- Market size analysis
Solution Design
Design smoke tests and validation experiments to test your solution hypothesis
- Smoke test designs
- Landing pages
- Ad campaigns
Market Testing
Run experiments to measure actual demand and user behavior
- Live tests
- Data collection
- User feedback
Analysis & Recommendations
Analyze results and provide clear go/no-go recommendations
- Validation report
- Pivot recommendations
- MVP roadmap
Validation methods
Smoke Testing
Test demand without building the product using landing pages and ads
Concierge MVP
Manually deliver the service to validate the solution
Wizard of Oz
Simulate automation while operating manually behind the scenes
A/B Testing
Test different value propositions and messaging
User Interviews
Deep dive into customer problems and needs
Analytics & Heatmaps
Track actual user behavior vs. stated preferences
Results that matter
Investment options
Basic Validation
- 2-3 week timeline
- Smoke test design
- Landing page + ads
- Basic demand metrics
- Go/no-go recommendation
Standard Validation
- 3-4 week timeline
- Full validation framework
- Multiple test methods
- User interviews
- Detailed analysis report
- 30-day support
Comprehensive
- 4-6 week timeline
- Multi-method validation
- Competitive analysis
- Market sizing
- MVP feature roadmap
- 60-day support
Ready to validate your idea?
Stop guessing, start knowing. Book a free discovery call to discuss your validation strategy.